ALEXIS QUARLES—

Jordan Brand Classic

Jordan Brand Classic is a major basketball event featuring elite high school players from around the country. This year, it returned to Brooklyn, arguably the mecca of basketball.

Taking inspiration from NYC's basketball culture, the event embodies the city's grit, confidence, and attitude. The message is clear: if you can hoop here, you can hoop anywhere.

Project Responsibilities— Art Direction, Creative Strategy, Spatial Design, Graphic Design, On-site Build Direction

To inspire the next generation of JBC players, a pre-heat film titled "Journey to Greatness" was released. The film features one of the JBC coaches and his local Brooklyn team, highlighting the dedication and journey involved in reaching one's dreams. With every step, you can ultimately end up at JBC.

For more details, reach out to request my PDF Portfolio.