ALEXIS QUARLES—

Jordan Flight Suite 23

During the NBA All-Star '24 in Indianapolis, Jordan Brand hosted an exclusive interactive experience at NBA Crossover, Flight Suite 23, featuring on-court player activations,  a high-end retail and memorabilia area, and a striking LED jumbotron.

The event aimed to drive Nike membership  sign-ups, promote Jordan Brand basketball sneakers, and engage fans with unique  self-belief themes through challenges and player stories.

Project Responsibilities— Art Direction, Creative Strategy, Spatial Design, Graphic Design, On-site Build Direction

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